With a unique American Sign Language (ASL) version, the Barbie film now streams on Max, providing a new viewing experience for the Deaf community.
ASL version's Unique Availability
The ASL version is exclusively available on the app, distinguished by the presence of a sign language symbol on the movie art. This move forms part of an initiative to foster inclusivity and a distinctive viewing experience for the Deaf community.
Hanaumi's Role in the Movie
Leila Hanaumi, a seasoned ASL performer with a background in theatre and music videos, is featured in the film. Hanaumi's role involves providing sign translations for each character, seamlessly integrating this into the film.
Announcing the Collaboration with Hanaumi
The partnership with Hanaumi was unveiled through an Instagram video. In the clip, Hanaumi engages in sign language with the film's star, Margot Robbie, further emphasizing the movie's inclusive approach.
Audience Reaction to the ASL Version
The ASL version has garnered favorable reactions from the movie's fan base. Viewers have praised both Hanaumi's performance and the film's dedication to inclusivity. The popularity of the ASL version has grown on TikTok, with users sharing snippets of the film and commending it as an effective ASL learning tool.
Barbie's Box Office Triumph
The Barbie movie has set numerous box office records. Notably, it holds the record for the highest-grossing opening weekend for the current year and the highest-ever opening for a film directed by a woman. Furthermore, it secured the highest three-day opening for a movie based on a toy, beating all the Transformers films.
Barbie's Billion-Dollar Milestone
By August, the Barbie movie had reached the coveted billion mark in box office revenue. This milestone was a goal that Greta Gerwig, the film's director, had set during her initial proposal to the studio.